- it's a tool - it's useful - it solves a problem - it's truly interactive and at the same time can be decorative if desired by the user - you only ever use as much of it as you really need - it's customisable - it can bind things of a completely different nature together - it can be used for heavy-duty utility applications as well as for art installations - it allows you to physically engage with the endlessly re-producible quality of digital information - it makes whatever you have to say look more official.
The tape can be used to label boxes when you move house, to impress your date by re-naming entire streets after her or him within minutes, to put up efficient signage system where no printer is at hand and to teach kids how to spell, and help them to express themselves in a convenient, creative way. It works in multiple languages and therefore is culturally independent.
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